COMPANY INFORMATION

Company Name

Email Address

Describe what you do in 1-3 sentences. (aka Elevator Pitch)

What do you excel at as a business? What sets you apart?

What do your clients really love about you?

What do you want your audience to know about you?

What is your most purchased product or service?

What is your most profitable product or service?

What do you want to achieve in the next 5 years and how can the website help see that through?

Who are your main competitors?

Who is your largest client? What can we learn about that relationship?

What seems to be the main thing people are looking for on your website? (Quote? Contact Info? Make a purchase?)

TARGET MARKET

What kind of users/clients/customers are you trying to attract with the site?

What is your ideal client? Large or small? Large quantity or small quantity? Big ticket?

What is the age range of your target market?

What is their primary job like?

How familiar is your target market with the solution you offer?

When your target market goes online, what are the top 5 sites they would likely visit?

Where does your target market turn for information on this type of product/service?

Where do you think your target market can easily go for a substitute to your product or service?

WEBSITE GOALS

What is your goal with this website? (More customers? More leads? More direct conversations? More reviews? More jobs of a certain type?)

What content do you believe is vital to your website?

What assets do you have that are of new and up-to-date products?

What content on the website would you like to easily be able to change? (Gallery? Blog? Product listings?)

When customers contact you, what information do you like to collect? (Name? Email? Phone Number? What else?)

LOGISTICS

Who is your domain hosted through? GoDaddy? Bluehost? Hostgator?

What analytics do you have on the pages of your website?

WEBSITE QUESTIONNAIRE